Sperry Topsider

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Sperry TopSider owns the yachting footwear market; to reenforce this market segment they wanted a stronger brand presence to appear at 15 selected yachting events throughout the year. The objectives were well defined; promote their brand values and show new products, while being able to sell directly to their audience at the race sites.

The solution centered on a modular “Nantucket Beach Cottage” that could be easily transported and installed from one event to the next.

The power of event participation has been proved out by the great results achieved from utilizing the cottage to portray the essence of the Sperry Topsider brand and to put product into the hands of the event attendees.