AXIS 41 / MERKLE

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ADOBE SUMMIT BOOTH FEATURE

After the merger between Axis 41 (Salt Lake based digital creative agency) and Merkle (International data analytics firm), Atmosphere Studios was asked to help bring a concept visualization to life. The idea was to represent how individuals are made up of a set of data points that are useful in creating a target audience. After several concept development rounds, we produced a piece of artistic, anamorphic branding created using etched and flame-polished acrylic panels.  From the perfect perspective, a guest of the exhibit space is treated to a full image that is created on several different scaled image layers. The stage acts as the supporting structure and houses the edge lighting that illuminates the etched imagery of the piece.