Cascade Designs

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Cascade Designs of Seattle worked with Atmosphere to create a new trade show environment to present their arsenal of quality brands. The new exhibit took the Most Improved BOB at the Outdoor Retailer Summer Show. In awarding the Most Improved BOB to Cascade Designs, SNEWS wrote, “the new booth visually tells the story of the company, as the parent to multiple leading outdoor brands” and “(the exhibit) concisely expresses who Cascade Designs is.” The Atmosphere design solution “utilized cues from iconic products, including incorporating a familiar ThermaRest pattern in the feature display walls and basing the repeating structural metal columns on the lines of an MSR stove.” This was a brilliant combination of storytelling about Cascade’s multiple brands with one-off functional merchandising for the many disparate products.