News

Wednesday, July 27, 2011
Ortho Development AAOS Exhibit is Off the Charts!

Salt Lake City, Utah – Once again Atmosphere Studios creates a show-topping exhibit! Ortho Development Corporation, a medical device manufacturing company, hired Atmosphere Studios to create their exhibit for the American Academy of Orthopedic Surgeons (AAOS) annual conference. To capture the attention of their core market, surgeons and other attendees, it was imperative that the innovative essence of the company be clearly communicated. Show traffic was greeted by an approachable reception area that invited attendees into the 900 square foot, two story, striking environment. The mezzanine level translucent conference room gave the brand substantially more visibility and provided a private meeting space for VIP clients.

Ortho Development’s debut was evaluated by AAOS show management and the new exhibit was given the highest ratings possible on the evaluation; a significant improvement over their former exhibit. The evaluation concluded that Ortho Development’s exhibit grabbed attention, was easy to identify, had well placed graphics, and communicated a clear message with effectively integrated corporate identity. Technical, full-bleed graphics in light controlled settings popped the major messages of the products. Attendees had good reasons to stop and explore; the exhibit was easy to enter and navigate, visitors could interact smoothly with the various products and there was plenty of open space to comfortably mingle. Life enhancing products and services were presented with incomparable precision and an ultra clean look throughout the space. Katie Riggs Hansen, the Director of Client Relations for Atmosphere, said ”the Ortho Development environment stood strongly on the show floor, as unique, professional and polished. The client increased brand recognition and visitor flow, while reinforcing existing relationships“.

Who is Atmosphere Studios? Atmosphere Studios specializes in creating innovative environments for events, trade shows, retail interiors and corporate spaces. With a diverse client list that includes industry leaders like Bombardier, Patagonia, T-Mobile and Ciena, Atmosphere Studios has been attracting clients with their unique approach to creating remarkable environments since 1997. Partners Tom Jennings (Founder), Kurt Damschroder (Vice President Design), Eric Krepela (Production Director) and Katie Riggs Hansen (Client Relations Director) are celebrating the start of Atmosphere’s fifteenth year; a progression built on performance and long term relationships. Fulfilling the creative challenges of our clients, has propelled Atmosphere to become a leading design and production firm with a worldwide reputation for excellence.