News

Monday, July 18, 2011
Scarpa to Debut New Atmosphere for ORSM

Salt Lake City, Utah – Scarpa is excited to announce the debut of their new exhibit at next month’s Outdoor Retailer show. Scarpa, once again has collaborated with Atmosphere Studios to create a trade show presence for their venerable brand. The exhibit’s strong brand identity will reach out to the Outdoor audience and draw them into the open “retailesque” environment decked with stunning product merchandising.

The new Scarpa exhibit has the desired Italian essence, sleek and beautiful with a translucent look. The front of the space is very inviting and product rich, allowing for casual perusal of the various Scarpa product lines. The custom fabricated, light-weight superstructure supports translucent panels, focused lighting and stainless vertical rods that are the basis for the minimalist fixturing. This custom merchandising system ensures that the product is the focus and the display methods are simple and flexible. Striking graphics provide a background to the retail setting, while aisle-side shadow boxes hi-light featured products. A cork path leads guests to the reception area and adjacent lounge, which promotes smooth traffic flow to presentation areas and the large meeting room. The cumulative result evokes a feeling for the essence of Scarpa and sets the stage to present their fantastic products in an architecturally clean, bright, branded environment. Scarpa will have Atmosphere OnSite provide the necessary turnkey field services for the new exhibit, ensuring an integrated process from fabrication through efficient field utilization.

“We have been working with Scarpa since 2005 and this opportunity to create a new environment for their OR presence is a testimony to our ongoing relationship. Atmosphere “gets” where Scarpa has come from and where they are going and we are rewarded by their successes.” said Tom Jennings, General Partner at Atmosphere Studios.

Along with installing the Scarpa debut this summer, Atmosphere will be working with our other clients at our favorite show, including brand new work for Adidas, CamelBak, Cocona, HiTec, and Vibram. Please contact us or stop by the Atmosphere OnSite service desk if you want to discuss your design/build/field program.

Who is Atmosphere Studios? Atmosphere Studios specializes in creating innovative environments for events, trade shows, retail interiors and corporate spaces. With a diverse client list that includes industry leaders like Scarpa, Bombardier, Patagonia, Adidas T-Mobile and Ciena, Atmosphere Studios has been attracting clients with their unique approach to creating remarkable environments since 1997. Partners Tom Jennings (Founder), Kurt Damschroder (Vice President Design), Eric Krepela (Production Director) and Katie Riggs Hansen (Client Relations Director) are celebrating the start of Atmosphere’s fifteenth year; a progression built on performance and long term relationships, always with a particular interest in the Outdoor Industry. Fulfilling the creative challenges of our clients, has propelled Atmosphere to become a leading design and production firm with a worldwide reputation for excellence.