It was the highly creative and inventive use of reclaimed ‘trash’ that caused the Association of Retail environments to award Atmosphere with the Grand Prize in the PopUp Store category. By filling curved metalgrid forms with thousands of recycled plastic bottles, TImberland was able to clearly and effectively relay the message of their ‘EarthKeepers’ story. This blend of MicroRetail and installation art utilized the very repurposed material used in Timberland’s sustainability line was powerfully simple and full of ecochic.