This venerable Italian brand wanted to express their efforts to help the environment with a new AltShift certified exhibit for the North American market, as they committed to creating an exhibit that screamed “earth friendly.” The Atmosphere design approach focused on the use of reclaimed materials and featured a very impressive slack line demonstration that successfully featured their Five Finger product line and expressed their outdoor activist message. Even the flooring was activated to allow attendees to try on and experience the products on various surfaces. Vibram’s objectives to educate and motivate the crowd were hugely successful and were key factors in getting more product into retail stores!